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Friday, December 20, 2013

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Apple vs Samsung: A U.S. jury awarded Apple $290.45 million in a damages retrial against Samsung Electronics on Thursday, it is the latest battle in global patent litigation between the two mobile giants

The patent war between the worlds two biggest smartphone makers/ rivals has taken a new turn, and this time in favour of Apple, it has emerged. A Silicon Valley jury on Thursday ordered Samsung Electronics to pay Apple $290 million for copying vital iPhone and iPad features.


The verdict covers 13 older Samsung devices that a previous jury found were among 26 Samsung products that infringed Apple patents. The previous jury awarded Apple $1.05 billion. But U.S. District Judge Lucy Koh ordered the new trial and tossed out $450 million of the damages after concluding the previous jury miscalculated the amount Samsung owed.


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Apple and Samsung are the world's two biggest smartphone makers and the bitter rivals have been waging a global battle for supremacy of the $300 billion worldwide market


Samsung appealed that verdict and is expected to appeal the latest verdict. A third trial is scheduled for March to consider Apple's claims that Samsung's newest devices on the market also copied Apple's technology. Apple and Samsung are the world's two biggest smartphone makers. The bitter rivals have been waging a global battle for supremacy of the $300 billion worldwide market.

Apple has argued in courts, government tribunals and regulatory agencies around the world that Samsung's Android-based phones copy vital iPhone features. Samsung is fighting back with its own complaints that some key Apple patents are invalid and Apple has copied Samsung's technology.



Samsung lawyer William Price argued Apple is misconstruing the breadth of its patents to include such things as the basic rectangle shape of most smartphones today. 'Apple doesn't own beautiful and sexy,' Price told the San Jose jury.

Apple attorney William Lee told the jury that Samsung used Apple's technology to lift it from an also-ran in the smartphone market three years ago to the biggest seller of them in the world today. 'Apple can never get back to where it should have been in 2010,' Lee told the jury on Tuesday at the conclusion of the week-long trial.

While this is certainly another win for Apple in the U.S., the Cupertino, California-based company was hoping for more than $290 million. In fact, it wanted $379.8 million to make up for the profits it lost after Samsung’s smartphones entered the market.

Samsung, on the other hand, wanted to only give Apple $52 million. It suggested giving Apple royalties for every Samsung device sold that contains the infringed patents. Samsung's lawyer added that Apple shouldn't be entitled to lost profits because customers could have bought Samsung's phones for reasons unrelated to the infringed patents, such as larger screen sizes and lower prices.
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